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Brayola’s Female Founder, Orit Hashay, is on a mission to power the Perfect Bra Fit.

Four years ago, Orit Hashay was multi-tasking with the best of them, trying to raise funds for a new start-up while visibly pregnant.


From being born into an ultra-Orthodox lifestyle in Israel to running a bra e-commerce site from New York and Atlanta (as well as Tel Aviv), Orit Hashay has come a long way. And that’s not only in distance, but in her work promoting female entrepreneurship and providing women with bras and other intimate apparel items that actually fit.


Her company, Brayola, is the first online lingerie shop to match women with bras based on their personal sizes, tastes and styles. With it she’s solving an age-old problem for women while simultaneously inspiring them to put their own crack in the glass ceiling—Hashay has even been named one of Forbes’ “10 Female Founders To Watch Out Of Israel” and one of TechCrunch’s “Three Israeli Femme-preneurs To Keep an Eye On.”


Powered by a transformative business model, proprietary technology, unique operations, and some of the smartest people on earth, Brayola is now challenging old systems and rewriting new rules. Without leaving the comfort of their own home, women are now able to discover their perfect fitting bra with the use of personalized technology and a community of women who have been brave enough to share their opinion.

Brayola creates your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it.

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