Niche Beauty

NICHE-BEAUTY.COM, founded in Hamburg in 2011, is an online platform dedicated to luxurious and hard-to-find beauty brands from around the world. Guided by the motto “Strictly Selective – Strictly Luxury,” it offers a curated selection of high-quality, innovative, and sustainable products. The platform emphasizes substance over flashy branding, valuing product origin, craftsmanship, and effectiveness. Beyond being a shop, it acts as a beauty hub—sharing trends, stories, and brand insights through its portal, magazine, blog, and social channels.