Borderfree Marketing Specs

Please send all assets to [email protected] and feel free to reach out if you have any questions.

 

 

New Merchants             Marketing Opportunities

 

Offers Emails             Dedicated Emails

Onboarding New Merchants

First things first—let’s get you set up with a store listing. We will just need a few things from you. Please send all assets to [email protected] and feel free to reach out if you have any questions.

Logo

Hi-Res Vector (RGB), svg, eps or ai file

Please provide full color, black and white and reverse versions of the logo if available.

Store Image

1000px x 1000px image

Should visually represent who the store is and what is sold.

Merchant Description

280 characters max, including spaces.

Should be written in third person. Example: Use store name instead of “we.”

Product Categories

Provide both the name of the category and the URL. At least 3 are required, 9 max.

These should match up with the merchant’s website navigation and show the breadth of what the store sells. 

Marketing Opportunities for Existing Merchants

We offer a variety of marketing opportunities on borderfree.com and they all require different assets—see below. Please send all assets to [email protected], and feel free to reach out if you have any questions or marketing requests.

Offer

Please fill out this form in as much detail as possible

Sticky Banner

500px x 500px PNG image with a transparent background

Don’t forget to also fill out the offers form so we have all the details!

Sitewide Message

Please provide copy and a URL to click through to

Keep the messaging between 80-120 total characters including spaces. Shorter messages are more impactful. 

Store Listing

To change your logo, description, store image or product categories, please see the Onboarding New Merchant section above.

Simply follow the same instructions as above. We are happy to update your store listing at any time.

Image

Lifestyle or product image at 1920px x 1200px in JPG format.

No logos or text on the image. Logo will be featured separately. 

Promotion Details

Please fill out this form in as much detail as possible and indicate the offer is for email.

This is where you will provide promotion details, tracking links, terms & conditions and country details/restrictions. 

Email Marketing: Dedicated Merchant Email

Please send all assets for email marketing to [email protected], and feel free to reach out if you have any questions or marketing requests.

Promotion Details

Please fill out this form in as much detail as possible and indicate the offer is for email.

This is where you will provide promotion details, tracking links, terms & conditions and country details/restrictions. 

Category or Product CTA Buttons (optional)

Provide 2-4 (recommended), but no more than 10, category or product names & URLs with tracking appendages.

We can feature multiple CTAs to drive traffic to specific categories or products from the email below the main marketing image. 

Category or Product CTA Images (optional)

Provide images with solid color or transparent backgrounds in either JPG or PNG format (please keep it consistent), at less than 20KB each. Each image must have the same dimensions, which vary based on the number of categories or products in each row.

 

1 per row: 640px x 640px; 2 per row: 240px x 240px; 3 per row: 170px x 170px; 4 per row: 140px x 140px; 5 per row: 100px x 100px; 6 per row: 90px x 90px

We can include a product image to accompany the category or product buttons. These will appear below the main marketing image. 

Dedicated Email Examples

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